Chic women aren't superhuman — they're just well-prepared. If you don't see them running around with week-old coffee stains on their blouses or hobbling in painful heels, it's not because those things just don't happen to them. It's because they know how to deal. And they know what to wear on their daily basis.

Timeless and refreshing like a chocolate coated orange, LOVA has been aiming to deliver a simple and casual collection for your daily and special occasion since 2012. Inspired by things we found on daily life such as street style, music, film and vintage style, those things manifests as a flexible form of fashion items which are lovable in a casual way.