Karma x HGL House: Reconnecting

Fashion Brand Strategies for Navigating the Festive Season during Eid

Karma has always been committed to supporting Karmapreneurs—a community of entrepreneurs building their businesses with purpose. Through events, sharing sessions, and networking, Karma helps brands grow with practical insights, especially in the fashion industry.

This mission is now growing stronger with a partnership with HGL House. Together, the two organizations are creating a platform where entrepreneurs can learn, connect, and find new ways to grow their businesses.

Highlights from the Sharing Session

The latest session focused on challenges and opportunities for fashion brands, especially around the busy Lebaran season.

1. Choosing the Right Sales Channels

• Offline (pop-ups & stores): great for experiences, impulse buys, and bigger baskets.
• Online (marketplaces & webstores): great for reach, data, and scale.
  Takeaway: Use both wisely—let your customer data guide the mix.

2. Managing Inventory & Financing

• Plan carefully: forecast using past sales, adjust SKUs, and keep product drops smaller but faster.
• Explore financing tools like trade financing, inventory-backed loans, revenue-based financing, and even Shariah-compliant models.
  Takeaway: Don’t just secure financing—link it to smart inventory planning.

3. Growing Beyond Lebaran

• Avoid relying only on peak season.
• Add non-seasonal products, create campaigns around everyday moments, and build loyalty programs.
  Takeaway: Aim to become a lifestyle brand that customers love all year round.

Moving Forward

The Karma x HGL House collaboration is more than just an event—it’s about building stronger communities and giving fashion entrepreneurs the tools to thrive. By sharing real, actionable insights, Karma continues to help brands turn challenges into long-term growth.