A PLAY AT HGL ALEXALEXA

What a day! ALEXALEXA made its official debut at HGL House, surrounded by great energy, beautiful people, and inspiring conversations.

Set within the modern yet welcoming space, the evening invited friends and family to experience the collection up close—where soft silhouettes, fluid movement, and all-day comfort took center stage.

Guests explored the pieces up close, enjoyed curated moments, and experienced the ALEXALEXA vision—effortless style with thoughtful details. 

The atmosphere was warm and unhurried, mirroring the essence of the collection itself: wearable, versatile, and made to move with you.

The launch marked the beginning of ALEXALEXA’s journey, introducing a vision rooted in comfort without compromising on style.

Full collection is now available at HGL House offline store and online channels.